about: legos

This is our current favorite promotional project.

Art direction by James Pelz of Integer Denver. Concepts by David, Andrew, James, and Jay Roth (the latter also of Integer Denver).

These are series of vignettes about the dark side of charming little Lego men every kid loves to play with.

None of us has ever bought the la-la-Disney everything-will-turn-out-right B.S. We don’t trust that. We’re more Roald Dahl folks— your friends might just be giant insects and you’re fairly likely to get eaten by something nasty if you’re not trampled by it first.

Besides, we think our outlook is a good deal more amusing. And dark and funny is our favorite place.